Notes
Slide Show
Outline
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Client/Stakeholder Analysis:
A Six-step Process
  • Identify who your clients are.
  • Identify client interests.
  • Assess the impact of your strategic planning process on each client group.
  • Assess the level of client participation your planning process will have/need.
  • Find out what your clients think and want.
  • Incorporate client feedback.
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Use of Focus Groups (T2-30)
  • Identify clients’ most salient needs and concerns.
  • Seek input from a variety of stakeholders.
  • Identify strengths and gaps.
  • Provide a foundation for further quantitative research (such as client surveys).
  • Contribute to the development of your statewide strategic plan.
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Key Focus Group Characteristics
  • Group size.
  • Length of discussion.
  • Group participants.
  • Clear goals.
  • Strong facilitator.
  • Agenda.
  • Discussion guide and related resources.
  • (SEE TOOLKIT)


  • Selecting participants.
  • Inviting participants.
  • Focus group logistics.