Ask These Questions
Prior to Planning
Who needs to be informed of strategic planning processes and outcomes?
What are their interests in the process and outcomes?
What are the most efficient and effective measures of keeping key stakeholders informed?
What do different clients, stakeholders or audiences need to know?
Is there a need to “tailor” messages?
“KISS” applies to messages
“Repetition sells soap”
What are the strategies for getting the word out?
What are the key venues?
How do you reach “hard to reach” clients or audiences?
What are some creative approaches?